ADVERTISING
CREATIVE CAMPAIGN
DESIGN
Quality’s creative team specialises in designing advertising campaigns for public-sector organisations, such as the Spanish Ministry of Health, INCIBE or the city of Alicante. We also work with private-sector companies such as ASEPEYO.
We convey the communication needs of each campaign in the form of clear, disruptive and impactful messages capable of capturing the attention of the campaign’s target audience
ADVERTISING AND MARKETING
We bring innovation and impact to the advertising of our clients’ products and services. Our advertising agency offers services that range from creativity design to final production, using audiovisual, digital, published and physical media formats
Branding
We manage your brand, connecting it with your target audience and making consumers crave it.
Corporate image
We define the set of attributes that you want your target audience to perceive.
Logos, slogans, naming and claims
Communication We design a highly creative strategy so that the message creates a large impact and maximises lasting brand awareness.
This is made possible by advertising campaign spots created by Quality Media.
The Despierta [English: wake up] campaign was created for the Spanish National Institute of Cybersecurity [Instituto Nacional de Ciberseguridad, INCIBE]. It includes three different creative components portrayed by the same main character, who is a professional, mother and average internet user. Each story is divided into two worlds: a dream world and a real-life world. In the first world, the protagonist experiences dramatic situations as a result of her internet misuse. In the second world, the same character resolves problems quickly and effectively, using the different options offered by the internet in a cautious and safe manner.
This anti-tobacco campaign forwarded by the Spanish Ministry of Health has generated a lot of noise in the media. Irony plays a starring role in it. Its staging uses bold chromatic tones, sound and commercial graphics. As a result, the campaign generates a stark contrast between its harsh message and its mise-en-scène.
Ruido [English: noise] was an internal campaign implemented by ASEPEYO. Its main goal is to raise employees’ awareness. To do so, it looks at topics such as the health problems that working in environments with high noise pollution can trigger.
Quality provided an elegant and consistent graphics proposal for the Fundación ICO, which presented a spectacular retrospective on Carmen Pinós in 2021. Using the Catalan architect’s works as inspiration and merging with the spatial dimensions of her work, the campaign’s graphic unity sought three-dimensional immersion in Pinós’ atmospheres.
Quality designed and produced the Orgullo de lo que somos [English: pride in who we are] graphic and video campaign for the Spanish Ministry of Equality on the 2021 International Day for the Elimination of Racial Discrimination. It was enhanced by a variety of different posters, a careful photography spot and a series of testimonial videos conveying the brutal everyday reality of the racism that still remains ingrained among us
Energívoro [English: energivore] was a character created and recommended by Quality as the protagonist of an energy savings campaign designed by the Spanish Institute for Energy Diversification and Savings [Instituto de Diversificación y Ahorro Energético, IDAE]. He was a provocative character: a compulsive energy consumer and CO2 generator that triggered our own conscience as consumers when it comes to playing an active role in reducing energy consumption and opting for renewable energy.
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